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Evidence Guide: BSBMKG624 - Manage market research

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

BSBMKG624 - Manage market research

What evidence can you provide to prove your understanding of each of the following citeria?

Prepare market research plans for implementation

  1. Access policies and procedures and relevant regulatory guidelines relevant to market research
  2. Develop and review market research project plan to point of finalisation
  3. Identify and obtain required resources for implementation of market research project plan and work plans
Access policies and procedures and relevant regulatory guidelines relevant to market research

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop and review market research project plan to point of finalisation

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify and obtain required resources for implementation of market research project plan and work plans

Completed
Date:

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Engage external consultants or service providers

  1. Identify requirements for external consultants or service providers from market research project plan
  2. Specify products and services required to implement plans, and detail criteria for selection
  3. Identify and select external consultants or service providers of required products and services
  4. Contract selected consultants or providers of products and services
Identify requirements for external consultants or service providers from market research project plan

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Specify products and services required to implement plans, and detail criteria for selection

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify and select external consultants or service providers of required products and services

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Contract selected consultants or providers of products and services

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Manage market research activity

  1. Monitor work plan activity and confirm market research project plan comply with relevant organisational and legal requirements
  2. Confirm compliance with organisational market research policy and procedures
  3. Manage external consultants and providers of products and services, and confirm performance is in line with expectations and contractual requirements
Monitor work plan activity and confirm market research project plan comply with relevant organisational and legal requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Confirm compliance with organisational market research policy and procedures

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Manage external consultants and providers of products and services, and confirm performance is in line with expectations and contractual requirements

Completed
Date:

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Evaluate research processes and findings

  1. Obtain research processes and findings
  2. Confirm validity of information and data obtained
  3. Review relevance and usefulness of findings from market research against research objectives outlined in market research project plan
  4. Seek feedback from relevant stakeholders on research process and findings
  5. Prepare reports for future improvements to research process
  6. Implement revised policy and practices according to organisational requirements
Obtain research processes and findings

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Confirm validity of information and data obtained

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Review relevance and usefulness of findings from market research against research objectives outlined in market research project plan

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Seek feedback from relevant stakeholders on research process and findings

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Prepare reports for future improvements to research process

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Implement revised policy and practices according to organisational requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Required Skills and Knowledge

The candidate must demonstrate the ability to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including evidence of the ability to:

prepare, manage, implement and evaluate at least one market research plan, including:

developing specifications for research components, outsourced to external consultants

managing market research activities according to organisational policy and procedures

evaluating research processes and findings against relevant market research project plan and work plans

preparing and presenting a report on market research findings.

The candidate must be able to demonstrate knowledge to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including knowledge of:

principles and practices of market research including:

data processing methods and data analysis techniques

project design to meet given budgets and other resource constraints

qualitative and quantitative research

sample design

development and application of hypotheses

role of research in enterprise development

use of survey instruments

project management principles and practices, including:

consultation and stakeholder involvement

development of policies and procedures

methods of action to ensure performance

monitoring of timelines, budgets and other implementation plans

organisational procedures for engagement of consultants

provisions of relevant legislation, codes of practice and national standards affecting market research.